Just finished the TurboTax Social Hub. (Well ok, I finished a while ago, but it just launched…).
It is a portal into the crazy social aspect of TurboTax’s marketing. It might seem silly at first, but once you think about it, it’s actually kinda brilliant. Its (Taxes) something everyone needs to deal with, and we all fear it on some primal level, and Intuit is using our emotional bond with the event to turn it into a social thing. Kinda turning it on it’s ear. It’s no wonder this stuff becomes so popular.





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